On September 1, 2025, the Bir ecosystem officially launched its next-generation unified loyalty program. In a strategic move to consolidate its market presence, the widely recognized Umico Bonus program has undergone a major transformation, relaunching with expanded capabilities and a broader mandate as Bir Bonus.
The launch event was inaugurated by Farid Islamov, Head of the Loyalty Program Management at the Bir ecosystem:
"This is not merely a rebranding; it is the strategic consolidation of our ecosystem brands and the collective power of thousands of partners under a single, unified umbrella. Bir Bonus serves as the vital connective tissue of our entire ecosystem. For our customers, it delivers an unprecedented, frictionless experience—allowing them to effortlessly earn rewards through their daily transactions and redeem them seamlessly across both our proprietary brands and our extensive partner network."
Detailing the technical and commercial advantages of the new system, Mahmud Mahmudov, Director of the Partner Network Department, highlighted:
"For several years, we successfully generated value for our users through a traditional cashback model. However, market dynamics show that a pure cashback approach is no longer sufficient to meet evolving consumer expectations. We are transitioning to a highly dynamic, flexible bonus system built on deep personalization. This empowers millions of users with customized choices, significantly enriching their shopping journey. Simultaneously, it equips our merchant partners with the advanced tools necessary to design hyper-targeted campaigns and effortlessly track consumer behavior and engagement."
As the ultimate cross-platform currency, Bir Bonus enables users to earn and instantly redeem points across Birbank, m10, Birmarket, and an expanding network of thousands of external retail partners.
The utility of Bir Bonus spans a massive variety of daily use cases, allowing customers to use their rewards for BakıKarttransit tickets, Trendyol e-commerce orders, mobile balance top-ups, and daily purchases on the Birmarket platform. Moving forward, the Bir Bonus program is committed to continuously deploying innovative solutions and unlocking new high-value opportunities for both its consumer base and merchant network.
About Bir
Bir is the first fully integrated banking, payments and e-commerce ecosystem of the Caucasus, redefining how people and businesses interact with daily services in Azerbaijan. Launched in 2025 to unite the country’s leading brands, including Birbank, Birmarket e-commerce platform, Milliön payment terminals, and m10 e-wallet app, the Bir ecosystem reaches over 5 million users. Through its extensive ecosystem and strategic partnerships with Trendyol marketplace and BakıKart transportation payment solution, Bir is building the foundation for Azerbaijan’s first and largest digital ecosystem for consumers and businesses.
For additional information, please visit: https://bir.az/
Paylaş
