Bir is Azerbaijan’s first fully integrated digital ecosystem and a part of PASHA Holding, the region’s leading investment group. The ecosystem unites top companies, products, and digital solutions across sectors such as finance, trade, transport, and more. Designed to support both individuals and businesses, we offer simple, reliable, and innovative solutions. By introducing innovations and services backed by our team’s expertise and professionalism, we are shaping new habits in our customers’ lives. Through this, we are laying the foundation for Azerbaijan’s first digital ecosystem.
We turn the difficult into the easy and make the impossible possible for everyone. By creating limitless opportunities, we inspire people to live with confidence and freedom.
To seamlessly integrate into the daily lives of every citizen by offering innovative digital solutions for consumers and entrepreneurs, and to contribute to Azerbaijan's transition to an innovative economy.
CEO, Bir Ecosystem
CEO, Birbank
CEO, m10/MilliÖn
CEO, Umico.az
Supporting education and enhancing digital literacy
Implementing sustainable solutions within the ecosystem
Building strategic partnerships that drive social development