Bir, first digital ecosystem of the Caucasus, concluded 2025 with record-breaking growth and a series of high-impact technological deployments. Since its strategic consolidation, the ecosystem—comprising leading brands like Birbank, Birmarket, m10, and MilliÖn, alongside joint ventures like Trendyol Azerbaijan and BakıKart—has redefined Azerbaijan’s financial landscape by delivering frictionless, secure, and innovative solutions to millions of consumers and businesses.
Hyper-Growth in Digital Payments and Infrastructure
A cornerstone of the 2025 strategy was the aggressive expansion of the Birbank QR payment network. The ecosystem doubled its footprint from 20,000 to 40,000 active merchant points, drastically accelerating the transition toward a cashless economy. Complementing this, the ecosystem's overarching partner network expanded to 4,000 locations, creating a robust loyalty loop that allows users to seamlessly earn and redeem bonuses across thousands of retail points.
Urban Mobility and National Integration
In a move to digitize public infrastructure, Bir fundamentally transformed daily commuting. What began with simple BakıKart balance top-ups via the Birbank app evolved into the successful integration of NFC-based contactless payments across the entire Baku transport network, including all bus routes and Metro stations. Powered by Birbank’s proprietary technology, this open-loop system serves not just Kapital Bank clients, but the entire banking sector, positioning Bir ecosystem as a critical utility provider for the nation’s urban mobility.
Next-Gen Savings and Seamless Transfers
The ecosystem introduced highly anticipated features to maximize user wealth and convenience. The Birbank Savings (Yığım) account broke traditional banking stereotypes by offering a daily income model that allows users to earn compound interest (interest on interest), making it one of the year's standout products. Simultaneously, the m10 e-wallet drove massive user engagement by integrating the highly popular VAT Cashback (ƏDV geri al) feature and simplifying peer-to-peer (P2P) transactions, enabling users to send funds to distant loved ones with just a few clicks.
Diversification: Wealth Management and E-Commerce
The ecosystem further diversified its portfolio with the launch of Birbank Invest. Added to a Birbank family of over 3 million active users, the new application democratizes access to global capital markets, allowing retail investors to easily and securely trade shares in world-renowned corporations.
In the e-commerce vertical, a strategic partnership with Trendyol introduced a disruptive "Buy Now, Pay Later" (BNPL) model directly within the Birbank app. By allowing customers to split payments into four equal installments over two months, Bir ecosystem has significantly increased consumer purchasing power and modernized online shopping habits.
Inclusivity and Global Reach
Setting a new benchmark for ESG (Environmental, Social, and Governance) standards, Bir introduced a historic innovation for financial inclusivity. For the first time in Azerbaijan's banking sector, a Sign Language Video Call service was launched on the Birbank app to assist customers with hearing and speech impairments. Furthermore, the ecosystem expanded its global footprint at the end of the year with the introduction of the m10 in-app digital card, empowering users to conduct seamless and secure cross-border transactions anywhere in the world.
Looking toward 2026, inspired by the successes of the past year, the ecosystem remains committed to scaling its digital frontiers. The core mission is to provide the most secure, rapid, and comprehensive financial experience, bringing even more innovative solutions to the country's financial sector.
Bir is the first fully integrated banking, payments and e-commerce ecosystem of the Caucasus, redefining how people and businesses interact with daily services in Azerbaijan. Launched in 2025 to unite the country’s leading brands, including Birbank, Birmarket e-commerce platform, MilliÖn payment terminals, and m10 e-wallet app, the Bir ecosystem reaches over 5 million users. Through its extensive ecosystem and strategic partnerships with Trendyol marketplace and BakıKart transportation payment solution, Bir is building the foundation for Azerbaijan’s first and largest digital ecosystem for consumers and businesses.
For additional information, please visit: https://bir.az
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