Bir ecosystem, has taken a definitive step toward transforming the national retail sector. On November 3, 2025, its e-commerce vertical, Birmarket, hosted the inaugural Merchants Forum, uniting retail partners from across the country. The summit was designed to facilitate knowledge exchange, strengthen B2B partnerships, and unveil new scalable opportunities within the digital commerce landscape.
Birmarket has rapidly established itself as a logistical and commercial powerhouse, providing its merchant partners with extensive infrastructure and end-to-end support. Currently, the platform operates a nationwide network of over 1,500 "Click-and-Collect" (PUDO) points, supported by tens of thousands of square meters of warehousing capacity and an inventory exceeding 3.5 million product SKUs.
The strategic integration of Birmarket into the broader Bir ecosystem has unlocked unprecedented market access for local merchants. Through seamless cross-platform synergy, approximately 4 million active Birbank customers can now order products directly via the banking app. Showcasing the explosive growth potential of this integration, Birmarket acquired an additional 1 million new users within just one month of the rollout, drastically solidifying its dominant market position.
About Bir
Bir is the first fully integrated banking, payments and e-commerce ecosystem of the Caucasus, redefining how people and businesses interact with daily services in Azerbaijan. Launched in 2025 to unite the country’s leading brands, including Birbank, Birmarket e-commerce platform, Milliön payment terminals, and m10 e-wallet app, the Bir ecosystem reaches over 5 million users. Through its extensive ecosystem and strategic partnerships with Trendyol marketplace and BakıKart transportation payment solution, Bir is building the foundation for Azerbaijan’s first and largest digital ecosystem for consumers and businesses.
For additional information, please visit: https://bir.az/
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