Bir ecosystem Expands Azerbaijan’s E-commerce Landscape with Strategic Merchants Forum and 1 Million New Users
Bir ecosystem has taken another strategic step to accelerate the development of Azerbaijan’s trade and e-commerce industry. Birmarket, the ecosystem’s e-commerce platform, convened its partners at the Merchants Forum on November 3, 2025, reinforcing its commitment to strengthening the country’s business environment and scaling regional merchant integration.
The forum brought together merchants from various regions of Azerbaijan to foster experience sharing, enhance collaboration, and unlock new growth opportunities within the rapidly expanding e-commerce sector.
Birmarket provides its partners with robust infrastructure and comprehensive operational support. The platform operates more than 1,500 “Gel Al” (pick-up) points nationwide, tens of thousands of square meters of warehouse space, and maintains over 3.5 million products in inventory — positioning it as one of the country’s most scalable e-commerce infrastructures.
Integration within Bir ecosystem has significantly expanded Birmarket’s growth trajectory. Today, nearly 4 million active customers of Birbank can place orders directly via the mobile application. Notably, within just one month of integration, the platform attracted an additional 1 million new users — a strong indicator of accelerated adoption and strengthened market positioning.
Bir ecosystem unites Azerbaijan’s leading brands — Birbank, Birmarket, m10, and MilliÖn — under one integrated structure. The ecosystem further expands its impact through strategic partnerships with Trendyol Azerbaijan and BakıKart, enhancing both scale and customer experience.
Thanks to this integration, customers benefit from QR payments in partner networks and public transport, credit shopping on Birmarket via Birbank, installment payments on Trendyol Azerbaijan using Birbank cards, a unified bonus program and many other solutions. All these services are built on four core pillars of the ecosystem: Unified login, Unified bonus, Unified payment and Unified credit platform, which deliver fast, convenient, cost-effective and secure services to customers..
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